Employer Branding
An employer brand is a vital part of the employee value proposition. Employer branding can be defined as a process of managing and influencing an organization’s reputation as an employer among job seekers, employees, and key stakeholders.in other terms, it’s mean what others really think about the company (Builtin, 2019) . Why employer branding important? 95% of applicants identify a company’s reputation as the main consideration when discovering new job opportunities (O'Donnell.J.T, 2017) . 66% of job seekers want to learn about an organization’s culture and values (Burgess.W, 2016) A company that had an excellent corporate reputation if offer job opportunities, 92%, would consider leaving their current jobs to taking that new opportunity (3blassociation, 2016) . Employer Branding campaign Following have some video of the world-famous organizations that have all run great Employer Branding campaigns. The Heineken Company S...