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Showing posts from April, 2020

Employer Branding

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An employer brand is a vital part of the employee value proposition. Employer branding can be defined as a process of managing and influencing an organization’s reputation as an employer among job seekers, employees, and key stakeholders.in other terms, it’s mean what others really think about the company (Builtin, 2019) . Why employer branding important? 95% of applicants identify a company’s reputation as the main consideration when discovering new job opportunities   (O'Donnell.J.T, 2017) . 66% of job seekers want to learn about an organization’s culture and values (Burgess.W, 2016) A company that had an excellent corporate reputation if offer job opportunities, 92%, would consider leaving their current jobs to taking that new opportunity   (3blassociation, 2016) . Employer Branding campaign Following have some video of the world-famous organizations that have all run great Employer Branding campaigns.   The Heineken Company S...

Strategic Training and Development

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Employees in the organization played a vital role to achieve organizational goals and objectives. Hence strategic training and development (ST&D) are helped to enhance the skill and knowledge of the workers in order to achieve the desired goals and objectives of the organization. As per (Walton.J, 1999) Strategic learning and development is introducing, eliminating, modifying, directing, and guiding processes in such how that each one individuals and teams are equipped with the abilities, knowledge, and competences they require to undertake current and future tasks required by the organization. Most of the famous companies in the world have enjoyed the benefits of strategic training and development and they played high attention to it. As per the corporate communication manager at Amazan.com, they have been trained employees to take ownership of products and services that impact all customers. It has helped them pioneer a career at Amazon and for the facility provided ...

Assessment Center Methodology

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The key responsible department for the recruitment is the HR department in the facility and most of the HR professionals are introduced assessment center concepts to their organization to pick up the most suitable persons who meet the requirement of the vacant jobs without any mistakes. Because Mistakes in recruitment are costly and difficult to correct.  Today this method using private and public sectors to recruit the best persons for the employee and identified the development areas of the employee. A day at the assessment center Source: ( EU careers, 2013)  YouTube American Telegraph & Telephone (AT&T)  has become the primary private sector company to use the assessment centers method as a way of assessing its managers’ potential.   After AT&T this method adopted by most organizations like IBM, Sears, Standard Oil, GE, and J.C. Penney. Assessment centers came to Europe through the subsidiaries of those major American g...